Always nice to see a new mail from Hellz Bellz pop up in your inbox. This time with the announcement that Hellz dropped its Fall 09 ‘Midnight Riders‘ Collection, which was photographed by Brooke Nipar and I love how it looks!! By utilizing dark themes found in the iconic 80’s flick ‘Mad Max’, ‘Midnight Riders’ aims to represent the ideology of the subversive in not only fact and fiction, but fashion as well.
This collection includes some fresh pieces such as the ‘Krueger’; a unique play on a pullover jacket with a hidden hood underneath a high profile collar and the ‘Hammer’, a slouch-fit cotton canvas pant with contrasting grenadine red fabric pocket lining, welt back pockets and functional button details. The overall collection has clever silhouettes, unique details, and the use of simple colors emphasize form and function while creating a true display of female strength, sensuality and independence. All of that creates: ‘Midnight Riders.’
RIDE WITH HELLZ!!!!
View the collection below…